Generation Z, Alpha, education, cognitive studies, analyse measurement


This research employs a comparative approach to examine the distinguishing features of the Alpha and Z generations, focusing on their unique characteristics, values, and behaviors. Through a comprehensive analysis of demographic data, social trends, and generational studies, this study seeks to shed light on the key differences between these two generations and their implications for various aspects of society. The research combines quantitative surveys and qualitative interviews to gain insights into the perspectives and attitudes of individuals from both generations. The findings highlight significant variations in areas such as technology adoption, communication styles, career aspirations, and social engagement. Understanding these generational disparities is crucial for businesses, educators, and policymakers to adapt and cater to the distinct needs and preferences of the Alpha and Z generations in the evolving landscape of the 21st century. This study contributes valuable insights to the ongoing discourse on generational dynamics and offers practical recommendations for effectively engaging and accommodating these two unique cohorts.


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How to Cite

DUISENBEKOVA, M. (2023). COMPARATIVE ANALYSIS OF THE ALPHA AND Z GENERATIONS: KEY CHARACTERISTICS AND IMPLICATIONS. Eurasian Science Review An International Peer-Reviewed Multidisciplinary Journal, 1(4).